Technical Marketing Manager - Bloomfield, CT
PLEASE NOTE:
Presently, all positions at Deringer Ney, Inc. require access to information or technology that is subject to the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR) and/or other US government security regulations. These regulations do not permit access rights to non-US citizens or to other unauthorized individuals. Therefore, all applicants must be US Citizens or US Permanent Residents ("green card holders") to be considered for a position.
The technical marketing manager position for Deringer-Ney would consist of both traditional and digital marketing responsibilities targeting B2B manufacturing firms. The position will require heavy emphasis on building Deringer-Ney's online marketing presence and lead generation through various techniques including SEO, SEM, and technical content marketing.
KEY RESPONSIBILITIES:
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Website content development.
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Collaboration with R&D for the development and execution of...
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Annual content marketing plans
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Technical briefs
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Product data sheets
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Technical webinars
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Online web tools
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Google ad campaign development and management.
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Periodic review and revision of all existing marketing collateral.
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Social media strategy development and implementation.
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Graphic design of electronic marketing materials including sales sheets and brochures.
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Trade show support and logistics.
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Execution of the biennial Customer Survey and Net Promoter Score.
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Creation of content for the Deringer-Ney electronic employee information board.
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Sales lead and opportunity tracking using CRM for determining marketing ROI.
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Development of various sales tools and training materials.
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Occasional project management for new marketing initiatives.
QUALIFICATIONS:
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Must have marketing experience with a B2B manufacturing firm.
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3 years or more of direct experience in a digital marketing role.
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Desire to promote technical products.
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Proficiency using the Adobe suite.
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Experience using CRM tools.
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Understanding of SEO and SEM techniques.
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Strong aptitude working with website content management systems.
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BS in marketing or similar degree.
For all positions at the Bloomfield Connecticut facility contact:
email: Resumes@DeringerNey.com
or
Apply On-Line
Deringer-Ney Inc.
Human Resources
353 Woodland Ave
Bloomfleld, CT 06002
Fax: 860-286-6113
ITAR/EAR Requirements:
Presently, all positions at Deringer Ney, Inc. require access to information or technology that is subject to the International Traffic in Arms Regulations (ITAR), Export Administration Regulations (EAR) and/or other US government security regulations. These regulations do not permit access rights to non-US citizens or to other unauthorized individuals. Therefore, all applicants must be US Citizens or US Permanent Residents ("green card holders") to be considered for a position.